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Quantitative and Qualitative Interviewing

A Research Guide to help distinguish between quantitative and qualitative methods of interviewing.

Overview of Quantitative Research Methods

Questionnaire/Survey Methods

Survey - data collection tool for gather information from a group of individuals. Data can be factual or opinions. Administration options includes structured interview or participant/respondent completing survey on their own.  

  • Questionnaire (face-to-face or telephone) - structured questions for individuals to obtain information
  • Market survey
  • Explanation of Questionnaires/surveys
  • Example of the results of a Questionnaire/survey 

Quantitative Analysis

Suggested Books for further research

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